quinta-feira, 7 de agosto de 2008

Top athletes push their body to the limit to deliver an exceptional performance. Two crucial factors aid an exceptional performance: energy and hydration.

Whatever your sport, whether you are a keen team player in a sport like football or hockey, a fan of challenging endurance activities such as marathons or triathlons, a fitness enthusiast who enjoys activities such as gym sessions, or game of tennis - hydration and energy are vital in achieving results to be proud of.

Developed with experts in sports nutrition and in consultation with our Nutritional Advisory Board, H3O Pro™ is an innovative isotonic drink helping to power exceptional performances. As we demand more from our bodies during exercise, it's vital that we support our body and provide what it needs. Herbalife's new isotonic drink, H3O Pro™, has some unique advantages over the leading brands, which will be highlighted below.

Here are the H3O Pro™'s key benefits:

Hydration: Sweating during exercise causes loss of essential electrolytes (or salts) such as sodium as well as potassium, calcium, magnesium and chloride. Replacing electrolytes can aid rapid hydration and help you avoid the negative effects of dehydration such as muscle cramps, fatigue and headaches.

Energy and Stamina: Energising carbohydrates provide your body with immediate and sustained energy to prevent unwanted performance dips - keeping you at the top of your game!

Absorption: Energy releasing B-vitamins help improve absorption of essential nutrients which means that your body can react faster to the number to the nutrients provided in H3O Pro™ helping to power your performance.

Protection: Oxygen production during exercise increases free radical production which can cause damage to the body's cells. Key antioxidants Vitamins C & E and mixed tocopherals help protect the body's tissues against the potentially damaging effects of free radicals.

Extensive research and development by our NAB experts has resulted in a science-based sports drink which offers more than other leading isotonic drinks available to consumers. Here are the key ingredients in H3O Pro™ and why they are important in an isotonic drink:

Source of sugar which forms the carbs in the drink: Isomaltulose: Isomaltulose is a naturally derived source of sugar that acts as the key carbohydrate in H3O Pro™, providing immediate and sustained energy to prevent unwanted performance dips - it will not create a quick spike and crash energy as some sports drinks do which contain glucose syrup/ maltodextrin instead of Isomaltulose

Key electrolyte: 140mg potassium: H3O Pro™ is over 3 times higher in potassium than leading competitors. Potassium is essential for water and electrolyte balance throughout the body and helps support muscle function.

Calcium (120mg) and Magnesium (50mg): H3O Pro™ is 12 times higher in calcium than leading brands and it also contains magnesium, unlike leading brands. Calcium is essential for bone health and combination of both calcium and magnesium is great for muscle function especially for muscle cramps during and after excercise.

B-vitamins: contains 15% RDA for each of the five B-vitamins to help the body to absorb the nutrients in H3O Pro™ to power your performance. Leading brands contain 17% RDA of four B-vitamins only.

Antioxidants: Vitamin C (15mg), Vitamin E (2.5mg), Mixed tocopherals (30mg): Unlike any leading competitor, H3O Pro™ contains key antioxidant vitamins C & E and mixed tocopherals - a powerful combination to help protect the body's tissues and immune system against the potentially damaging effects of free radicals often induced during exercise.

Exceptional performance - exceptional taste!
For many athletes and sports people taste is a critical factor in choosing the right sports drink. Whether you are exercising for 45 minutes or four hours you need to be sure that it won't leave a bad taste in your mouth. Many sports drinks are made with artificial flavours producing an over-sweet taste which some people find overwhelming and sickly - H3O Pro™ doesn't contain artificial flavours, sweeteners or preservatives.

We've carried out extensive taste-testing with professional athletes and sports people to develop a clean isotonic drink with a hint of tangy lemon, guaranteed to keep you refreshed, hydrated and performing at your best whatever your sport.

For an exceptional performance, water alone is not enough
Your body is 60% water so, for the results to be proud of, your body fluid must be kept at its optimum level. When you exercise, you sweat which increases the risk of suffering from the negative effects of dehydration such as headaches, fatigue and cramp.

Today, isotonic drinks are the preferred choice for most fitness enthusiasts and athletes wanting exceptional hydration and energy. Isotonic drinks have a similar carbohydrate and electrolyte concentration to your body meaning they are absorbed as fast, if not faster, than water.

Balanced osmolality
An osmolality level of 270-330 Mosm/kg in an isotonic drink helps to maintain the required concentration of electrolytes in your blood. Water alone has a very low osmolality level as it typically does not contain electrolytes. Although it is a great hydration, water also stimulates urine output which reduces its effectiveness during your exercise or any sporting performance.

Getting the best from H3O Pro™
Available in convenient single serving sachets, H3O Pro™ is easy to use. Simply pour contents of one sachet into a water bottle and add water to produce 500ml of H3O Pro™. One serving of H3O Pro™ in 500ml is recommended for every 60 minutes of strenuous exercise.

The best time to enjoy H3O Pro™ is during your workout to keep you hydrated whilst providing a supply of energy, electrolytes and antioxidants to help power an exceptional performance. However, H3O Pro™ can also help you stay hydrated and energised before your work out.

Top Tip: Sports scientists recommend that you consume isotonic drinks at room temperature to help the body absorb it more effectively.

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